Boosted Posts vs Ads vs Organic (Strategy Guide for Facebook Marketing)
Facebook Boosted Posts vs Ads vs Organic (Overview) Should you boost a Facebook post or run a full ad campaign, or just focus on organic content? The answer comes down to your goals, budget, and timeline. Facebook provides two paid promotion options. One option is Boosted Posts, which quickly promotes an existing post. The other […]
The Many “Hats” of Digital Marketing – White, Black, Grey & Red
Digital marketing isn’t just a toolkit—it’s a battlefield. Every tactic you use falls under a “hat” category: white, black, grey, or red. The hat you wear determines if your brand thrives, risks penalties, or blows up in a blaze of viral glory. Here’s a breakdown of what each hat means, the tactics behind it, and […]
What is Website Authority?
Website Authority helps enhance your SEO and gets you found in search, but what is it? PJM answers that question in our latest article, what is website authority?
Understand the True Cost of Website Design
Understanding the true cost of website design can be a confusing issue, to help PJM covers the basics of the true cost of webpage design.
What is Image Compression?
Image Compression enhances page speed improving user experienece,and helps enhance your SEO. But What is Image Compression? PJM has the answer in our latest article.
What is Internal Linking?
Internal Linking is one of the many factors that go into your SEO ranking, but what is internal linking? PJM answers that question and more in this article.
What is Browser Caching?
What is browser caching? Find out why browser caching is important, and how to use it to maximize your website in this article from PJM.
What is a HTTP request?
Been told you need to limit HTTP requests, but don’t even know what they are? We’ll answer what is a HTTP request and more in this article.
Learn what is Target Audience
Learn how identifying and understanding your target audience can lead to success in digital marketing in this article from PJM.
What is a CDN?
Heard you need a CDN for your website but don’t even know what one is? In this article we look at what is a CDN is, and how they work.