The Official Logo of Pure Junk Media, graphic designed by Pure Junk Media of Waterbury, CT. The word Junk is written in capitol letters filling the space of the rectangular logo. The word Pure sits atop the end of the J in small black text. The word Media is in white text and is cut into the bottom right leg of the K.

Web Accessibility Basics:

Designing for All Users

Web accessibility refers to designing and developing websites that can be used by all people, regardless of their abilities or disabilities. By making your website accessible, you ensure that everyone can access your content, products, or services, including those who use assistive technologies such as screen readers, braille displays, or speech recognition software. In this post, we’ll outline what is web accessibility, discuss the importance of web accessibility, and provide some tips on how to design and develop accessible websites by covering web accessibility basics.

What is Web Accessibility?

Web accessibility refers to the practice of designing and developing websites and digital content so that people with disabilities can access and use them. This involves creating websites that are perceivable, operable, understandable, and robust for all users, regardless of their abilities. Web accessibility aims to ensure that all users, including those with visual, auditory, physical, or cognitive disabilities, can access and interact with digital content in a way that is equal to other users. This includes using technologies such as screen readers, keyboard navigation, and captioning to make content accessible to users with disabilities.

Why is Web Accessibility Important?

Web accessibility is important for a number of reasons:

  1. Legal Compliance: In many countries, web accessibility is required by law. For example, in the United States, the Americans with Disabilities Act (ADA) requires that websites be accessible to people with disabilities. Failure to comply with these regulations can result in lawsuits and fines.
  2. Business Benefits: By making your website accessible, you can increase your potential customer base. People with disabilities represent a significant market, and by catering to their needs, you can improve your brand reputation and loyalty.
  3. Ethical Responsibility: All users, regardless of their abilities or disabilities, should have equal access to information, products, and services. By designing accessible websites, you help promote inclusivity and equality.
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Tips for Designing Accessible Websites:

1. Use Semantic HTML: Semantic HTML helps screen readers and other assistive technologies understand the structure of your content. Use appropriate HTML tags, such as headings, paragraphs, and lists, to make your content more accessible.

2. Provide Alternative Text for Images: For users who cannot see images, provide alternative text descriptions that describe the content and function of the image. This helps ensure that everyone can understand the message you’re trying to convey.

3. Use Sufficient Color Contrast: Ensure that text and background colors have enough contrast to be easily read by people with visual impairments. A good rule of thumb is to use a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.


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4. Provide Keyboard Accessibility: Some users cannot use a mouse, and instead rely on the keyboard to navigate your website. Ensure that all functionality on your website can be accessed using the keyboard alone.

5. Provide Captions and Transcripts for Audio and Video Content: Users who are deaf or hard of hearing may not be able to hear audio content, so provide captions or transcripts to ensure they can still access the information.

6. Avoid Flash and Other Inaccessible Technologies: Flash and other technologies can be inaccessible to users with disabilities. Use accessible technologies instead, or provide alternative content for users who cannot access the content.

7. Provide Clear and Consistent Navigation: Users with cognitive disabilities may have difficulty understanding complex navigation menus. Provide clear and consistent navigation throughout your website to make it easy to use.

8. Ensure Fast Page Load Times: Slow page load times can be frustrating for all users, but especially for users with disabilities. Optimize your website‘s performance to ensure fast page load times.

9. Conduct User Testing: The best way to ensure your website is accessible is to conduct user testing with people who have disabilities. Ask for feedback and make necessary changes based on their input.

10. Stay Up-to-Date with Accessibility Guidelines: Accessibility guidelines are constantly evolving, so it’s important to stay up-to-date with the latest standards and best practices. This can help you ensure that your website is accessible to the widest possible audience.

The Wrap Up:

Web accessibility is an important consideration in website design that ensures all users have equal access to information and functionality. By following best practices and guidelines for accessibility, you can create a website that is usable by everyone, regardless of their abilities. Some key tips for designing for accessibility include using descriptive alt tags for images, providing clear and easy-to-read content, using color contrast appropriately, and providing alternatives to multimedia content. By implementing these strategies, you can make your website more inclusive and accessible to all. 

If you could use a hand in increasing the accessibility of your webpage contact Pure Junk Media today and let us help you design a website that meets your needs, exceeds your expectations, and is accessible to all.

For some additional tips on how to improve your website check out our article, 10 Essential Elements of a Successful Webpage Design.

More From The PJM Digital Survival Guide

Pictures By: in order of appearance

Cover and Header Photo by Benjamin Dada

Antoni Shkraba

Vlada Karpovich



The Official Logo of Pure Junk Media, graphic designed by Pure Junk Media of Waterbury, CT. The word Junk is written in capitol letters filling the space of the rectangular logo. The word Pure sits atop the end of the J in small black text. The word Media is in white text and is cut into the bottom right leg of the K.
Pure Junk Media
P.O. Box 91
Oakville, CT 06779
(203) 721 - 0643

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