The Official Logo of Pure Junk Media, graphic designed by Pure Junk Media of Waterbury, CT. The word Junk is written in capitol letters filling the space of the rectangular logo. The word Pure sits atop the end of the J in small black text. The word Media is in white text and is cut into the bottom right leg of the K.

Beginner's Guide to Crafting
Search Engine Optimized Websites

In the ever-evolving landscape of the digital world, the significance of each click has never been greater. Navigating the intricacies of crafting search engine optimized websites is no longer a mere option – it’s a necessity. This comprehensive beginner’s guide embarks on a journey to demystify the realm of search engine-friendly design and development. By delving into these insights, you’ll not only gain the power to captivate your target audience but also to shine brightly in the discerning eyes of search engines. So, fasten your seatbelt as we explore the art and science of creating websites that strike the perfect harmony between user appeal and search visibility. Are you ready to unlock the secrets of SEO success? Let’s dive in.

Getting Started

1a. Importance of SEO in Web Design:

Picture this: a meticulously crafted website that remains hidden in the vast expanse of the internet. This is precisely where the role of Search Engine Optimization (SEO) becomes paramount. SEO serves as the dynamic force that propels your website to the forefront of search engine results, ensuring its effortless discovery by users scouring the web for your offerings – whether that’s content, products, or services. By seamlessly weaving SEO principles into your web design journey, you lay down the groundwork for your site’s visibility and triumph.

Yet, let’s not construe SEO as a mere homage to algorithms. It’s a profound commitment to elevating user experience and delivering value. A well-optimized website is a testament to user-centric design, offering intuitive navigation, pertinent content, and swift loading speeds. At its core, SEO acts as the bridge connecting your website with its potential audience, directing them toward their pursuits and simultaneously nurturing your site’s credibility along the way.

1b. Benefits of Creating Search Engine Friendly Websites

The pursuit of crafting search engine optimized websites encompasses far more than securing top spots on search engine result pages. It ushers in a plethora of advantages that hold the potential to reshape your online presence:

  • Amplified Visibility: Ascending the ranks of search engine results amplifies the gaze upon your website. Enhanced visibility ushers in a surge of organic traffic, thereby creating more opportunities to transform visitors into steadfast customers or devoted followers.
  • Enhanced User Experience: Websites attuned to SEO principles inherently cultivate user-friendly experiences. This entails embracing swift loading periods, responsive design catering to mobile users, and intuitive navigation – qualities that not only captivate search engine algorithms but also captivate and gratify your visitors.
  • Precision-Targeted Traffic: Through deft keyword optimization, you magnetize individuals actively seeking what you provide. Your website engages a demographic authentically interested in your offerings, exponentially heightening the prospect of conversions.
  • Enduring Returns on Investment: In stark contrast to paid advertising’s ephemeral effects, the impact of SEO possesses a remarkable longevity. Once your website garners a robust search engine reputation, you continue reaping rewards sans the persistent ad expenditure.
  • Establishing Credibility and Trust: Gracing the inaugural page of search outcomes conveys an aura of mastery and reliability in your domain. Users inherently correlate higher rankings with heightened credibility, bestowing upon your website the mantle of a trustworthy fount of knowledge.

As we plunge into the depths of this guide, you’ll amass a comprehensive comprehension of seamlessly fusing SEO into your web design and development blueprint. When this journey culminates, you’ll wield the very tools requisite for fabricating websites that not only flawlessly accommodate search engine exigencies but also resonate harmoniously with your audience. Thus, brace yourself for this odyssey aimed at fashioning websites that impeccably harmonize user allure with search engine preeminence.

Understanding Search Engine Algorithms

2a. Overview of Search Engine Ranking Factors

In the vast digital realm, search engines act as gatekeepers, directing users to websites that best match their queries. To accomplish this, search engines employ intricate algorithms that analyze websites based on a multitude of ranking factors. Understanding these factors is like deciphering the code that determines where your website lands on search engine results pages.

  • Relevance of Content: Content reigns supreme. Search engines assess the relevance of your content to the user’s search query. Creating high-quality, informative, and contextually rich content is key to capturing the attention of both users and algorithms.
  • Keywords and Semantics: Strategic use of keywords and their synonyms helps search engines understand what your content is about. Integrating these terms naturally into your content aids in ranking for relevant queries.
  • User Experience: Search engines value websites that provide excellent user experiences. Elements such as page load speed, mobile responsiveness, and intuitive navigation contribute to a positive user experience.
  • Backlinks: Backlinks, or incoming links from other reputable websites, act as endorsements of your content’s quality. The number and quality of backlinks signal authority to search engines.
  • Technical Aspects: The technical health of your website matters. Factors like proper HTML structure, schema markup, and SSL certificates contribute to how well search engines can crawl and index your site.
  • Social Signals: While not a direct ranking factor, social media presence and engagement can indirectly impact your website’s visibility. Shares and mentions can lead to increased visibility and potential backlinks.
2b. How Search Engines Crawl and Index Websites

Picture search engines as tireless digital explorers navigating the intricate web. They employ automated bots, also known as crawlers or spiders, to scour the internet for new and updated content. The crawling process involves following links from one page to another, gradually mapping the vast online landscape.

Once a crawler discovers a webpage, it’s added to the search engine’s index—a colossal database of information. Indexing involves analyzing the page’s content, keywords, and metadata to classify it accurately. This indexed information is what search engines draw upon when a user enters a search query.

Understanding this process is pivotal for crafting a search engine optimized website. By ensuring your website is easily crawlable and provides clear signals about its content’s relevance, you increase the likelihood of favorable rankings.

In the sections that follow, we’ll delve deeper into each of these facets, equipping you with the knowledge needed to align your website with search engine algorithms. By mastering the art of understanding search engine ranking factors and the crawling/indexing process, you’ll be ready to strategically position your website for success. Let’s continue on this journey toward becoming an SEO-savvy web designer.

Site Structure Optimization

3a. Importance of Clear and Organized Site Structure

Imagine walking into a well-organized library where books are neatly categorized and labeled. That’s the experience you should strive to replicate in the digital world through a clear and organized site structure. Your website’s architecture is the foundation upon which user experience and search engine rankings are built.

An organized site structure offers several benefits:

  • User-Friendly Experience: Visitors should find it effortless to navigate your website. A logical structure helps them quickly access the information they’re seeking, enhancing their satisfaction and reducing bounce rates.
  • Search Engine Accessibility: A well-structured site makes it easier for search engine crawlers to explore and index your content. This means your pages are more likely to be ranked and displayed in relevant search results.
  • Content Hierarchy: A hierarchical structure ensures that your most important pages are prominently placed and accessible from the main navigation, aiding users and search engines in understanding your site’s content priorities.
3b. Creating User-Friendly Navigation Menus

Navigation menus are the roadmap to your website’s offerings. Crafting intuitive and user-friendly menus is paramount in guiding visitors through your site seamlessly. Consider these tips:

  • Simplicity: Avoid overwhelming users with a cluttered menu. Keep it concise and focus on key categories or pages.
  • Descriptive Labels: Use clear and descriptive labels for menu items. Avoid jargon and ensure that users can easily comprehend the content behind each link.
  • Hierarchy: Organize menu items in a logical hierarchy. Group related pages under broader categories for a more organized experience.
  • Accessibility: Ensure menus are easily accessible on all devices, particularly for mobile users. Implement responsive design to adapt menus to various screen sizes.
3c. Implementing Breadcrumb Trails for Easy Navigation

Breadcrumb trails are like Hansel and Gretel’s trail of breadcrumbs—except these won’t disappear. They provide users with a visual representation of their navigation path, helping them understand their location within your website. Here’s why they’re valuable:

  • Contextual Awareness: Breadcrumbs provide users context, letting them know where they are and how they got there. This is especially useful for deep content hierarchies.
  • Reduced User Friction: Users can easily backtrack or navigate to parent categories using breadcrumbs, reducing the need for excessive clicking or using the back button.
  • Enhanced SEO: Breadcrumb trails create internal links, which can aid search engines in crawling and understanding your site’s structure and content relationships.

By focusing on optimizing your site’s structure, navigation, and breadcrumb trails, you’re setting the stage for an exceptional user experience. Not only will visitors appreciate your site’s easy navigation, but search engines will also reward your efforts with improved rankings. As we move forward, you’ll continue to build upon these principles, ensuring that your website excels both in its user-friendliness and its search engine visibility.

Keyword Research and On-Page Optimization

4a. Conducting Keyword Research for Targeted Content

Keywords are the compass that guide users to your website. Effective keyword research involves understanding what words and phrases your target audience uses when searching for information related to your content. Here’s how to do it right:

  • Brainstorming: Start by brainstorming relevant topics and terms. Think like your audience and consider what they would search for.
  • Keyword Tools: Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords, search volume, and competition.
  • Long-Tail Keywords: Consider long-tail keywords—more specific phrases that may have lower search volume but can drive more targeted traffic.
4b. Optimizing On-Page Elements (Titles, Headings, Meta Tags)

Your website’s on-page elements are like signposts for both users and search engines, guiding them through your content. Optimize these elements to maximize your site’s visibility:

  • Page Titles (Title Tags): Craft descriptive and engaging titles that include your primary keyword. Keep them under 60 characters to ensure they display correctly in search results.
  • Headings (H1, H2, H3, etc.): Use headings to structure your content logically. Include your target keywords naturally in headings to emphasize content relevance.
  • Meta Descriptions: While not a direct ranking factor, meta descriptions provide a concise preview of your content in search results. Write compelling, relevant meta descriptions that encourage clicks.
4c. Crafting High-Quality, Relevant, and Engaging Content

Keywords alone won’t keep visitors on your site; quality content does. Crafting content that educates, entertains, or solves problems keeps users engaged and encourages them to explore further:

  • Quality over Quantity: Aim for in-depth content that thoroughly covers a topic. Google tends to favor longer, comprehensive articles that provide value.
  • Relevance: Ensure your content is aligned with the user’s search intent. Answer their questions and address their needs directly.
  • Engagement: Incorporate multimedia elements like images, videos, and infographics to make your content visually appealing and more shareable.
  • Readable and Digestible: Use short paragraphs, bullet points, and subheadings to break up text. Online readers prefer easily scannable content.

By mastering keyword research and on-page optimization, you’re equipping your website with the tools needed to capture users’ attention and meet their search needs effectively. Crafting compelling and well-optimized content is the cornerstone of your website’s success, both in terms of user engagement and search engine rankings. As we delve deeper, you’ll continue refining your skills to create content that resonates with both humans and algorithms.

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Mobile-Friendly Design

5a. Significance of Responsive Design

In a world where mobile devices are our constant companions, responsive design isn’t just a luxury—it’s a necessity. Responsive design ensures that your website adapts and looks great on screens of all sizes, from desktop monitors to smartphones and tablets.

  • Consistent User Experience: A responsive website provides a consistent user experience across devices. Visitors can access your content seamlessly, regardless of the screen they’re using.
  • Google’s Mobile-First Indexing: Google prioritizes mobile-friendly websites in its rankings due to the increasing number of mobile users. A responsive design aligns with Google’s mobile-first indexing approach.
5b. Mobile Usability and Its Impact on SEO

In a world where mobile devices are our constant companions, responsive design isn’t just a luxury—it’s a necessity. Responsive design ensures that your website adapts and looks great on screens of all sizes, from desktop monitors to smartphones and tablets.

  • Consistent User Experience: A responsive website provides a consistent user experience across devices. Visitors can access your content seamlessly, regardless of the screen they’re using.
  • Google’s Mobile-First Indexing: Google prioritizes mobile-friendly websites in its rankings due to the increasing number of mobile users. A responsive design aligns with Google’s mobile-first indexing approach.
5c. Best Practices for Mobile-Friendly Websites

Creating a website that shines on mobile screens requires attention to detail and adherence to best practices:

  • Responsive Design: Employ a responsive design framework that automatically adjusts your site’s layout, images, and fonts based on the user’s screen size.
  • Mobile-Optimized Content: Craft concise and engaging content that suits mobile users’ shorter attention spans. Prioritize essential information and make it easily scannable.
  • Touch-Friendly Elements: Ensure buttons and links are adequately sized and spaced to accommodate touch interactions, minimizing accidental clicks.
  • Fast Loading Times: Mobile users are often on slower connections. Optimize images and minimize code to ensure fast loading times and smooth user experiences.
  • Avoid Flash: Flash content isn’t supported on many mobile devices. Opt for HTML5 or other mobile-friendly technologies instead.

As you delve into the world of mobile-friendly design, remember that your goal isn’t just to make your website look good on smaller screens. It’s about creating an inclusive experience that caters to users across devices, enhancing engagement, and boosting your site’s visibility in search results. As we move forward, you’ll continue refining your mobile design skills, ensuring that your website thrives in an increasingly mobile-oriented digital landscape.

Page Speed and Performance

6A. Importance of Fast-Loading Pages

In a world where attention spans are fleeting, the speed at which your website loads can make or break user engagement. Fast-loading pages are essential for keeping visitors interested and satisfied:

  • User Experience: Slow-loading pages frustrate users and increase bounce rates. On the other hand, fast-loading pages deliver a smoother and more enjoyable experience.
  • Search Engine Rankings: Page speed is a confirmed ranking factor. Search engines like Google prioritize websites that offer faster load times, as they provide better user experiences.
6B. Tools to Measure and Improve Page Speed

Tracking your website’s performance is vital for optimizing page speed. Utilize these tools to analyze and enhance load times:

  • Google PageSpeed Insights: This tool evaluates your site’s performance and offers suggestions for improvements, both for desktop and mobile devices.
  • GTmetrix: GTmetrix provides detailed insights into your site’s speed performance, along with actionable recommendations for enhancements.
  • Pingdom: With Pingdom, you can monitor your website’s uptime and loading times, pinpointing areas that need optimization.
6C. Optimizing Images and Assets for the Web

Images and other assets can significantly impact page speed. Ensuring they’re optimized is essential for a swift browsing experience:

  • Image Compression: Use tools like, TinyPNG, or ImageOptim to compress images without compromising quality. This reduces file size and accelerates loading.
  • Lazy Loading: Implement lazy loading to load images as users scroll down the page, reducing initial load times and improving perceived performance.
  • Minification: Minify CSS, JavaScript, and HTML files to eliminate unnecessary spaces, line breaks, and comments, resulting in smaller file sizes.
  • Content Delivery Networks (CDNs): CDNs distribute your website’s assets across multiple servers globally, reducing the distance data needs to travel and improving load times.

By understanding the significance of fast page speeds, utilizing performance measurement tools, and optimizing your website’s assets, you’re taking essential steps toward enhancing user experience and SEO performance. A well-optimized website not only loads quickly but also offers a seamless journey for your visitors, leading to longer visits and increased conversions. As we delve deeper into this guide, you’ll further refine your techniques for ensuring your website’s optimal performance.

Technical SEO Considerations

7A. Importance of Clean and Efficient Code

Behind the visual appeal of your website lies its code—a critical factor in technical SEO. Clean and efficient code provides several benefits:

  • Faster Loading Times: Unnecessary code can slow down your website. Clean code reduces load times, enhancing user experience and SEO.
  • Crawler Accessibility: Search engine crawlers navigate your site’s code to understand its content. Clean code makes their job easier, leading to better indexing.
7b. Implementing Proper URL Structures

URLs are more than just addresses; they’re a crucial element in SEO. Proper URL structures contribute to a user-friendly and search engine-friendly experience:

  • Descriptive URLs: Use descriptive and concise URLs that give users and search engines an idea of the content they’ll find on the page.
  • Hyphens over Underscores: Use hyphens (-) to separate words in URLs instead of underscores (_). This enhances readability for both users and search engines.
  • Avoid Dynamic Parameters: Minimize the use of dynamic parameters (e.g., “?id=123”) in URLs. They can complicate crawling and indexing.
7C. Using Schema Markup for Enhanced Search Results

Schema markup adds context to your content, helping search engines understand its meaning. Implementing schema markup offers several advantages:

  • Rich Snippets: Schema markup enhances search results by displaying additional information like ratings, reviews, and product information directly in the search listings.
  • Improved CTR: Rich snippets attract more attention and can lead to higher click-through rates, as users are more likely to click on visually appealing and informative results.
  • Structured Data: Schema markup organizes your content’s data in a structured format, making it easier for search engines to interpret and display relevant information.

As you delve into the realm of technical SEO considerations, remember that it’s not just about code—it’s about creating a seamless experience for both users and search engines. Clean code, user-friendly URLs, and schema markup are the building blocks of a website that not only ranks well but also offers a top-notch browsing experience. As we move forward, you’ll continue to refine these technical skills, ensuring that your website excels from both a technical and an SEO perspective.


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Backlinks and Off-Page SEO

8a. The Role of Backlinks in SEO

Backlinks are like the endorsements of the digital world. They are links from other websites to yours, and they play a pivotal role in SEO:

  • Authority and Trust: Search engines view backlinks as votes of confidence. Websites with quality backlinks are often seen as authoritative and trustworthy.
  • Link Juice: Backlinks pass authority from one site to another. A high-authority site linking to yours can boost your site’s credibility and search engine rankings.
8b. Strategies to Build High-Quality Backlinks

Earning high-quality backlinks requires a proactive approach and a commitment to creating valuable content:

  • Content Excellence: Craft high-quality, informative, and shareable content. This naturally attracts other websites to link back to your valuable resources.
  • Guest Posting: Contribute guest posts to reputable websites in your niche. This allows you to showcase your expertise while earning a link back to your site.
  • Broken Link Building: Identify broken links on other websites and offer your content as a replacement. This provides value to both the website owner and their users.
  • Influencer Outreach: Collaborate with influencers and thought leaders in your industry. When they share your content, it can lead to valuable backlinks.
8C. Monitoring and Managing Your Backlink Profile

Building backlinks is just the beginning; monitoring and managing your backlink profile is equally crucial:

  • Quality Over Quantity: Focus on quality over quantity. A few high-quality backlinks from authoritative sources can have a more significant impact than numerous low-quality ones.
  • Regular Audits: Conduct regular backlink audits using tools like Ahrefs or Moz. Identify and disavow harmful or spammy links that could negatively affect your site’s reputation.
  • Anchor Text Diversity: Maintain a diverse range of anchor text (the clickable text of a link) to avoid over-optimization, which search engines may view as manipulative.

As you delve into the realm of backlinks and off-page SEO, remember that the quality and relevance of your backlinks matter more than the quantity. Building a strong backlink profile takes time and effort, but the rewards in terms of improved search engine rankings and domain authority are well worth it. As we continue, you’ll refine your strategies for cultivating a robust network of authoritative and relevant backlinks.

User Experience and Engagement

9a. User Experience and Engagement

User experience (UX) isn’t just about aesthetics; it’s a crucial factor in search engine rankings. Search engines prioritize websites that provide a positive experience to users:

  • Dwell Time and Click-Through Rate: A website with higher dwell time (time users spend on a page) and click-through rate (users clicking on search results) often signals to search engines that the content is relevant and engaging.
  • Bounce Rate: A high bounce rate (users leaving a page quickly) can indicate that the content isn’t meeting user expectations. This can negatively impact your search rankings.
9B. Enhancing Site Usability and Accessibility

A user-friendly and accessible website is a cornerstone of good UX. Improving these aspects benefits both users and search engines:

  • Clear Navigation: Ensure intuitive navigation with easily identifiable menus and links. Users should find it effortless to explore your site.
  • Mobile Responsiveness: Your website should adapt seamlessly to different screen sizes, ensuring a consistent experience for mobile users.
  • Fast Loading Times: Quick-loading pages keep users engaged and signal to search engines that your site offers a quality experience.
  • Accessibility Features: Make your website accessible to users with disabilities. Properly structured HTML, alt text for images, and keyboard navigation all contribute to accessibility.
9C. Reducing Bounce Rates and Increasing User Engagement

Engagement metrics are a reflection of how users interact with your content. Lower bounce rates and higher engagement signify a positive user experience:

  • High-Quality Content: Craft content that’s valuable, engaging, and relevant to your audience’s needs. High-quality content encourages users to stay and explore further.
  • Clear Call to Actions (CTAs): Guide users on what action to take next. Whether it’s signing up for a newsletter or exploring related articles, CTAs enhance engagement.
  • Visual Appeal: Use visuals, such as images, videos, and infographics, to break up text and make your content more appealing.
  • Internal Linking: Include relevant internal links within your content. This not only guides users to related content but also keeps them on your website longer.

As you dive into the world of user experience and engagement, remember that your goal is to create a website that users find valuable, enjoyable, and easy to navigate. A positive user experience not only keeps visitors engaged but also sends positive signals to search engines, contributing to improved rankings. As we progress, you’ll continue to refine your strategies for maximizing user satisfaction and interaction on your website.

Analytics and Continuous Improvement

10a. Using Tools Like Google Analytics to Track Performance

Data is your compass in the digital landscape, guiding you toward informed decisions. Tools like Google Analytics provide valuable insights into your website’s performance:

  • Traffic Analysis: Track the number of visitors, page views, and sessions to understand your website’s overall reach.
  • Audience Demographics: Discover who your visitors are, where they’re from, and what devices they’re using to access your site.
  • Behavior Flow: Understand how users navigate your site and identify drop-off points. This helps optimize the user journey.
10b. Interpreting Data to Make Informed Design Decisions

Data without interpretation is like a map without directions. Interpretation helps you make informed design decisions:

  • Identify Trends: Spot patterns in user behavior and engagement to identify what’s working and what needs improvement.
  • Conversion Analysis: Understand where visitors convert (e.g., sign-ups, purchases) and optimize those areas for better results.
  • User Experience Insights: Uncover usability issues through data. High bounce rates or short session durations might point to areas needing improvement.
10c. Interative Optimization for Long-Term SEO Success

SEO isn’t a one-time effort—it’s a continuous journey. Iterative optimization involves using data to refine your strategies over time:

  • A/B Testing: Test different design elements (e.g., headlines, CTA buttons) to see which variations perform better.
  • Content Performance: Monitor which content resonates most with your audience and create more of what works.
  • Feedback Integration: Consider user feedback and incorporate it into your design decisions. User opinions can offer valuable insights.
  • Stay Current: Keep up with evolving SEO trends and algorithms. Regularly update your strategies to align with best practices.

By harnessing the power of analytics, you empower yourself to make data-driven decisions that lead to continuous improvement. The digital landscape is dynamic, and ongoing optimization is the key to maintaining and enhancing your website’s performance. As we move forward, you’ll refine your skills in analyzing data and implementing changes that lead to long-term SEO success.

The Wrap Up:

As we wrap up this comprehensive guide to crafting search engine optimized websites, let’s revisit the essential insights that will guide you toward digital success:

  • Holistic Approach: Search engine friendly design is about harmonizing user experience and SEO strategies.
  • User-Centric Content: Prioritize high-quality, relevant, and engaging content that caters to users’ needs and desires.
  • Technical Expertise: From clean code to mobile-friendliness, technical SEO elements pave the way for better rankings.
  • Link Building: Build a network of high-quality backlinks to establish your site’s authority and credibility.
  • User Experience: User-friendly design and engaging content contribute to lower bounce rates and better rankings.
  • Analytics-Driven Iteration: Regularly analyze data to refine your strategies for optimal performance.

As you navigate the ever-evolving landscape of the digital world, embracing search engine friendly practices isn’t just a recommendation—it’s a necessity. A website optimized for both users and search engines stands as a beacon in the vast online expanse, attracting engaged visitors and boosting your online presence.

However, mastering the intricate art of search engine optimization can be a complex and time-consuming endeavor. It’s at this juncture that partnering with a seasoned SEO professional can make all the difference. Whether it’s an experienced SEO agency or an individual SEO consultant, working with professionals who understand the nuances of SEO can elevate your website’s visibility, engagement, and conversion rates.

If you’re ready to take your website to new heights, consider collaborating with an SEO expert like the folks at Pure Junk Media who can guide you through the intricacies of search engine optimization. Together, you can forge a digital path that not only impresses search engines but also captivates your audience, creating a lasting impact in the digital realm.

Thank you for joining us on this journey to explore the essentials of search engine friendly design and development. By incorporating the wisdom shared in this guide, you’re poised to create websites that thrive in both user experience and search engine visibility. For further insights into SEO and Web Design, we invite you to delve into the Pure Junk Media Digital Survival Guide – the resources are freely available. Here’s to your triumph in the ever-evolving realm of the web!

More From The PJM Digital Survival Guide

The Official Logo of Pure Junk Media, graphic designed by Pure Junk Media of Waterbury, CT. The word Junk is written in capitol letters filling the space of the rectangular logo. The word Pure sits atop the end of the J in small black text. The word Media is in white text and is cut into the bottom right leg of the K.
Pure Junk Media
P.O. Box 91
Oakville, CT 06779
(203) 721 - 0643

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