The Official Logo of Pure Junk Media, graphic designed by Pure Junk Media of Waterbury, CT. The word Junk is written in capitol letters filling the space of the rectangular logo. The word Pure sits atop the end of the J in small black text. The word Media is in white text and is cut into the bottom right leg of the K.

What is lazy load?

A Simple Solution to Faster Website Load Times

In recent years, website performance has become an increasingly important factor in the success of a website. Slow loading times can result in poor user experiences, increased bounce rates, and lost revenue. One technique that has become popular in improving website performance is “lazy loading”. In this article, we will discuss what lazy loading is, how it works, and how it can improve your website’s performance.

What is lazy load?

Lazy loading is a technique that defers the loading of non-critical resources on a website until they are actually needed. This means that images, videos, and other media elements are not loaded until the user scrolls down to where they are located on the page. This can significantly reduce the initial loading time of a webpage, which can have a positive impact on user experience and search engine rankings.

How Does Lazy Load Work?

When a webpage is loaded, all the content on the page, including images and videos, is downloaded and rendered by the browser. This can take a considerable amount of time, especially if the page has a large number of images or videos. With lazy loading, only the content that is visible in the browser window is loaded initially. As the user scrolls down the page, additional content is loaded as needed.

For example, imagine a webpage with ten images on it. With traditional loading, all ten images would be loaded when the user first visits the page, even if they only view the first two images before leaving the page. With lazy loading, only the first two images would be loaded initially. As the user scrolls down the page, the next image is loaded and displayed. This process continues until all the images have been loaded.

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How Can Lazy Load Improve Your Website's Performance?

Lazy loading can have a significant impact on website performance. By deferring the loading of non-critical resources, lazy loading can reduce the initial loading time of a webpage, which can result in faster page load times and improved user experience. Additionally, lazy loading can reduce the amount of data that needs to be downloaded, which can result in lower bandwidth usage and reduced hosting costs.

Lazy loading can also improve search engine rankings. In 2018, Google announced that page speed would be a ranking factor for mobile search results. Since then, website owners have been looking for ways to improve their website’s speed. By implementing lazy loading, website owners can improve their website’s speed, which can result in higher search engine rankings and increased visibility.

The Wrap Up:

In summary, lazy loading is a valuable technique for optimizing website performance and improving user experience. By delaying the loading of non-essential resources until they are needed, lazy loading can reduce page load times, improve SEO rankings, and lower hosting costs.

Website owners can implement lazy loading by using a variety of tools and plugins, or by consulting with a professional digital marketing company. At Pure Junk Media, we specialize in helping businesses enhance their online presence and achieve their digital marketing goals.

Contact us today to learn more about how we can help you optimize your website and improve your user experience.

For more tips on how to maximize your websites effectiveness check out our article: 10 Essential Elements of a Successful Webpage Design

More From The PJM Digital Survival Guide

Pictures By: in order of appearance

Cover and Header Photo by Javier Mazzeo

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Agence Olloweb

The Official Logo of Pure Junk Media, graphic designed by Pure Junk Media of Waterbury, CT. The word Junk is written in capitol letters filling the space of the rectangular logo. The word Pure sits atop the end of the J in small black text. The word Media is in white text and is cut into the bottom right leg of the K.
Pure Junk Media
P.O. Box 91
Oakville, CT 06779
(203) 721 - 0643
sales@purejunkmedia.com

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